About Us
Founded by two university students with a passion for healthy-living and technology, eatsimple is a modern, pioneering company with the goal of building an advanced, interconnected food system, powered by modern technology and quality products from your local areas. Our vision is to give a voice to those producers who work long hours to produce the highest quality, to be as transparent as possible, and to push what it means to sell groceries - "more than food".
Who are we?
Angelos Gustav Panou
Angelos has always had one foot in many worlds — half Swedish, half Greek, born in Scotland, and raised in the heart of Silicon Valley. Growing up in a tech-driven environment and being part of a STEM program from an young age, technology became second nature to him — not just a tool, but a sort of way of life. His international background shaped a varied perspective on food, culture, and systems, while Silicon Valley developed a mindset of innovation and possibility. Eatsimple is where these worlds meet: a mission-driven effort to modernize the way we think about food, sustainability, and everyday habits.
Alex Karlsson
Alex is a curious and driven person with a strong passion for fitness, health, and continuous development. When he began his studies, he realized that this time in life was his opportunity to truly grow – both as a person and within the areas he loves to explore. Alongside his studies in International Business, he has also explored areas such as tech development, marketing, and project management to financial interests like finance and business economics. Eatsimple is the result of that very journey – a place where Alex’s interests, values, and ambitions come together. He wants to make it easier to eat well, think sustainably, and support the producers who are truly making a difference.